Organizations today continue to push their applications for business intelligence (BI), analytics, and data management closer to real-time operation. This is because fresh information can support fast-paced, time-sensitive business processes, such as operational BI, real-time management dashboards, just-in-time inventory, high-yield manufacturing, facility monitoring, call center information delivery, self-service information portals, recommendations in e-commerce, and so on.

The growing value of application performance and analytics is enabling business and marketing executives to gain a deeper understanding of customer behavior, and provides a path for IT executives to influence the business strategy moving forward